DEFINE
In this initial stage, I establish clear project requirements and goals, gaining a comprehensive understanding of the problem to be solved and the desired outcome.
RESEARCH
Extensive investigation and analysis are conducted to gather information, insights, and inspiration that inform the design process. This often involves studying user needs, market trends, and existing solutions to develop a comprehensive understanding of the problem space.
IDEATE
I engage in creative brainstorming sessions to generate a wide range of ideas and potential solutions for the design problem. By fostering a free-flowing and open-minded environment, I encourage innovative and exploratory thinking.
VALIDATE
I test and evaluate the design ideas and concepts against the project requirements and user needs. I conduct user testing, prototyping, and gather feedback to refine and iterate on the designs based on real-world input.
RE-ITERATE
Re-iterating often involves going back and forth the other stages to constantly work on refining the solution. This stage also often involve adding a little dazzle for a more delightful user experience.