Storytelling meets Design
My passion for making interactions more enjoyable at every level brought me to design school, where I earned my degrees in Master of Design (MDes) at the Institute of Design and Master of Business Administration (MBA) at Illinois Institute of Technology.

Known for my unconventional approach to presentations, I am often referred to as the "wild card" among my peers. Specializing in using design as a tool for innovation, I craft delightful experiences through purposeful design and compelling storytelling, utilizing various mediums such as animations, engaging slide decks, and immersive AR mock-ups to leave a lasting impression on my audience.
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Let's discuss collaboration and creative endeavors!
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Reach me at
asoetyono[at]id.iit.edu
Education
Master of Design (MDes)
Institute of Design (ID) at Illinois Tech
Master of Business Administration (MBA)
Illinois Institute of Technology
Bachelor of Arts in Multimedia Production
California State University, Northridge
Awards & Recognition
Fast Company’s World Changing Ideas 2023
Student Category (Honoree)
The New School (Parsons) Good Interventions Design Award 2023
HackDuke IDEATE 2021 Runner-Up
Dubhacks 2020 Finalist
Relevant experiences
Innovation and Strategy Intern
DRIVE Far Eastern Group - Taipei, Taiwan
May - June 2023
• Conducted primary and secondary research to gain a comprehensive understanding of Taiwan's agricultural landscape and consumer behavior within the context of supermarkets
• Analyzed and synthesized research findings to identify valuable insights and identify opportunity areas for innovation
• Developed innovative solutions to enhance the promotion of farm-to-table initiatives, community-supported agriculture, food education, and safety and health measures
• Delivered 12 implementable concepts to aid the client in achieving their Environmental, Social, and Governance (ESG) goals
UX Research Intern
Allstate Insurance Company - Chicago, IL
June - August 2022
• Assessed existing research repository and developed robust information architecture protocols to track research insights, user behaviors, and journey mapping data points to drive informed user experience design decisions
• Conducted thorough user testing on two web application features, delivering comprehensive feedback to drive further refinements and improve the overall user experience
• Pitched a prototyped solution to create personalized digital experiences during a claim to help customers better understand the process and feel at ease
UI/UX Designer
Kerja.io - Indonesia (Remote)
May 2021 - May 2022
• Increased job applications by 50% and number of applications per user by 25% by demonstrating agility while leading ux design for desktop and mobile applications utilizing a consistent design system
• Exhibited exemplary verbal and written communication skills during user research through 10+ interviews, surveys and data analytics, effectively gathering insights to inform strategic user experience design decisions and drive enhancements to the overall visual design
• Produced low-fidelity wireframes and high-fidelity prototypes to visualize and iterate on design concepts
Want to know more?
Let's Talk
© 2023 by Adelyn Soetyono

Indonesia
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